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ALAN CASH - web pages C. B. Purdom index - click here C. B. Purdom |
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Author: C. B. Purdom First published: 1925 by J. M. Dent & Sons Ltd. Format: Hardback 9½" by 7½" with 368 pages
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| This book was written by one of the pioneers of Welwyn Garden City only 5 years after building started. The author, C. B. Purdom, was a supporter of Howard's Garden City movement. He worked first at Letchworth, the site of the first garden city, before moving to Welwyn Garden City in 1922, where he became finance director until 1928. There are over 70 maps, plans and diagrams reproduced in the book. There are nearly 100 black and white photographic plates, mostly half page, some full page, of which about one third are from Welwyn Garden City. These include some early pictures of houses and street scenes and some interior shots. The book is in four parts. From the preface:
The author brought out a partly-rewritten and expanded second edition of this book in 1949. I have prepared notes for the second edition on a separate webpage. (Click here for my notes on the 1949 second edition.) |
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Part I - Introduction Chapter I. The Expansion of Towns and Cities The author argues that since ancient times and even into the recent industrial age, cities, some of them, have been planned and have not developed haphazardly. He cites examples, including the market towns of England and the ecclesiastical city of Salisbury. But in the last hundred years things have been different. Cities have expanded by the sale for profit of surrounding estates, while the city centres remain ugly and even more congested. He quotes the official estimate that 2½ million working-class houses will be needed in the next 15 years and that there is a fatalism of the average man who accepts things will go on as they are. The city acts as an attractant for employment while the dispersal of population is for residence only. There is a tendency for some industry to move to towns outside the metropolis but the population has not followed it there (example New York).
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(Part I) Chapter II. The Regional Point of View The author gives many examples of where cities have grown into surrounding towns which have then become part of the city; Los Angeles, Birmingham, Halifax, Swansea, Manchester, the Potteries, towns along the south coast of England, and, of course, London.. Applications in 1920 for extensions of Leeds and Bradford which would have resulted in their merging into one city were rejected, and a Royal Commission on Local Government was set up to enquire into the extensions of county boroughs. The Regional survey came into being in the War, but the first important one was initiated in 1920 by Dr Addison, Minister of Health, into the South Wales coal-mining region. The report recommended that new housing should be concentrated in a few areas, and that a new dormitory town of 30,000 be built on agricultural land. In the same year, the first Joint Town-Planning Committee under Professor Patrick Abercrombie reported on a 10-mile radius round Doncaster. It recommended new communities of 15,000 to 20,000 "to obtain the benefits of communal existence" while Doncaster City would provide theatres, concert halls, and other central amenities. There was a similar Committee for Manchester in the same year, and others have followed. To address the problem of slums, the new Unhealthy Areas Committee, chaired by Neville Chamberlain, investigated London, Birmingham, Leeds, Liverpool and South Wales, and recommended that a regional view should be taken on slum rebuilding. The plan for London with over half a million people in unsatisfactory conditions should encompass the home counties. The local area should designate "congested areas" with special restrictions where factories could not be built in place of existing housing. From the interim report (of the UAC):
The author continues with discussion on regional planning schemes in other countries: the Seine/Paris reports on Northern France; the Russell Sage regional plan for New York and its environs; the Siedlungsverband Ruhrkohlenbezirk regional planning scheme for the Ruhr coal-mining district of Germany. The 1924 International Town-Planning Conference at Amsterdam concluded that unlimited expansion of large cities was undesirable, that satellite towns should be built, that green-belts be established, that traffic problems addressed, and that regional plans should be elastic and ensure zoning of land for specific purposes. |
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(Part I) Chapter III. What is Meant by Satellite Towns The author points out that any smaller town near to and dependant on a larger town for business may be called a satellite town. The first specific usage was in 1915 by G.R. Taylor in Satellite Cities referring to towns around Chicago, St Louis and other American cities where industries have escaped congestion and created manufacturers' towns in the surrounding country. A satellite town could be good or bad. However, the term satellite has now come to mean the same as the garden city idea and the two terms are used interchangeably in this book meaning a town with its own corporate identity; not a village nor a suburb. He goes on to recount Ebenezer Howard's garden city idea in To-morrow (1898) reissued as Garden Cities of To-morrow (1902), in which a town of 32,000 in the heart of the English countryside would secure healthy and beautiful houses and conditions for all classes, reversing the drift to the cites, providing new employment and production and enabling social and economic reforms. 6,000 acres of agricultural land would be purchased and held in trust for the people who would live there. The central one sixth of the area would be for the town, the rest for agriculture to supply the town. Three diagrams from Howard's book are reproduced. He repeats Howard's "magnets" argument where the greater magnetic power of the city over the country to average people would be overcome by the greater still magnetic power of the garden city. He says Howard's idea of combining town and country is expressed in John Stuart Mill's commentary on Wakefield's A View of the Art of Colonisation
Purdom says the most interesting and original part of Howard's book (based on the growth of Adelaide in Australia) is that there would be a system or "cluster" of towns separated by agricultural land and being "satellites" around the central city. Howard's book aroused much interest, and in 1903 Letchworth (proposed 35,000) was founded on the model of the garden city, whereas the town near Welwyn (proposed 40,000), was founded in 1920 specifically as a satellite of the metropolis. Other schemes with some elements of the garden city idea have followed, called garden village or garden suburb, while some private speculative schemes have dishonestly appropriated the garden city name. To combat this, the Garden Cities and Town-Planning Association in 1920 defined the garden city thus:
In the remainder of this chapter, the author describes some other schemes from around the world which possess or are supposed to possess some of the characteristics of the garden city or satellite town. These descriptions are accompanied by plans and illustrations. The first so described (being in Taylor's Satellite Cities mentioned above) is Gary, Indiana, established by the US Steel Corporation on the shore of Lake Michigan, 26 miles from the centre of Chicago. The Company did not profit from the rise in land values, but through lack of planning, the surrounding land was exploited by speculators. Another example is Fairfield, near Birmingham, Alabama, established by the same Corporation. Both have since been practically swallowed by their respective cities. The next example is Mariemont, established in 1922, 9 miles east of Cincinnati, by Mary M. Emery and planned by John Nolan and Philip W. Foster. Being a private enterprise estate directly inspired by the garden cities movement, it possesses interesting features, but its small size (420 acres) indicate it is suburban in character. The Becontree Estate, between Ilford, Barking and Romford was begun in 1919 when the LCC bought 3,000 acres in Essex for a planned 24,000 houses for 120,000 people. Shortage of money meant the plan was cut to 2,000 houses (now gradually increased to 6,000).
Further schemes having some relation to the garden cities idea which are dealt with more briefly are:
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Part II - Letchworth, the First Garden City Chapter I. Its Establishment and Growth (L) The author reminds us that Howard formed the Garden City Association in 1899 (renamed in 1909 to the Garden Cities and Town Planning Association and to the Town and Country Planning Association in 1941). In 1902 it issued a manifesto ending with:
A great deal of interest was generated among eminent people. The Port Sunlight and Bournville experiments were in the public eye at the time. In July 1902, a company was formed called The Garden City Pioneer Company Ltd, with a share capital of £20,000, to investigate sites and establish the first garden city. Letchworth was chosen, and in September 1902 the First Garden City Ltd company was formed with authorised shared capital of £300,000. (See Appendix A below for the details.) The object of the company as expressed in its memorandum of association was:
The author gives much detail on the beginnings of the town which makes very good reading. This is a very brief summary. Work started with drainage and securing a water supply. A temporary station was made and services started in 1905, although development of the town began before that. It acquired a reputation as a town for "cranks", not deserved according to Purdom. The name Letchworth Garden City was chosen (the major part of the town being in the Parish of Letchworth), but the town became known as just Letchworth. Development proceeded by provision of roads and public services first, followed by the laying out of building plots and leasing them. The first roads constructed were Norton Way, Station Road, Ridge Road, Works Road and Ley Avenue. Houses were built by individuals for their own use or for investment. The company did no building apart from workmen's cottages. A number of small builders were attracted to the town.
The policy was to start the building near the outskirts and work towards the centre. A large proportion (over 50%) of the houses built were owner-occupied. The council provided loans for buyers under the Small Dwellings Acquisitions Act. Among the architects were Raymond Unwin, Barry Parker, H. N. Baillie Scott, Charles Spooner, Halsey Ricardo, Geoffrey Lucas, C. Harrison Townsend, Allen Foxley, C. M. Crickmer, H. Clapham Lander, Bennett & Bidwell, C. H. Hignett, W. H. Cowlishaw, P. Morley Horder.
The primary object of the town being better living conditions for the workers, Letchworth contains working class houses of excellent types. In 1905, Mr J. St Loe Strachey organised The Cheap Cottages Exhibition, 121 cottages being built experimentally in a variety of materials and methods of construction. The first industries established in the town in 1905 were Heatly-Gresham Engineering Co Ltd, and the Garden City Press Ltd. Others followed including large ones in printing and bookbinding. An industrial and provident society Garden City Tenants Ltd was formed to build cottages on a co-partnership basis. As the demand for houses was not being met, a company called Letchworth Cottages and Buildings Ltd was formed to build cottages to let. The Housing Act of 1909 allowed loans to be made on special terms to public utility societies, and some of these societies were formed.
The numbers of cottages built pre-war by the societies was:
Raymond Unwin was among the first to advocate proper planning for workers' cottages rather than leaving them to the builder and land speculator. After the 1905 exhibition, Letchworth became a centre of study for cottage planning by architects. The district council built 707 cottages under the 1919 Housing Act, 48 under the 1923 Housing Act, with a further 178 in hand.
Most of the Letchworth Estate was in the 3 existing parishes of Letchworth, Norton and Willian, with almost all of it in the county of Hertford, though 2 small areas were in Bedfordshire. In 1807, the Local Government Board issued an order creating the new civil parish of Letchworth which elected its first council of 15 members in 1908 with chairman Rt. Hon. Sir John Gorst. The parish council and the rural district council worked together until, in 1919, the parish council was converted into Letchworth Urban District and became separated from the rural district.
The first school in temporary buildings was a non-provided one under the Education Act, with parents paying some of the cost. This was not a success because of shortage of funds, and was transferred to a new school built by the county council. There are now 2 more (by 1925) and an infants' school at the Pixmore Institute. The first private school opened in 1905 in what is now Arundale House. This building is now (1925) the boarding house of St Christopher School, built at the junction of the Broadway and Spring Road, and conducted by the Theosophical Educational Trust. It is co-educational and takes children until ready for university or other training. It is considered a foremost pioneer school in Europe and attracts hundreds of visitors annually.
The first church to be built was the Free Church, followed by Friends' Meeting House (1907), St Hugh's Catholic (1908), Wesleyan Methodist (1914) and Primitive Methodist (1914). The first hall was the Howard Memorial Hall (1906) built by subscription in memory of Howard's first wife. The Pixmore Hall (now a school) opened in 1908, and a kinema in 1910. There are other halls, a theatre, Conservative Club, the Letchworth Club (for men and women), and other sports clubs. The UDC recreation ground is 12 acres. There is a table (not reproduced here) showing population, births and deaths and rates of certain diseases. See also Appendix (c) below.
There were 2 pubs owned by the Company, but situated just outside the town, one in Willian, the other at Norton. The question of whether there should be a new one in the centre near the station was hotly debated. Polls were held amongst the inhabitants in 1907, 1908, 1912, 1920 and 1924 all resulting in a "No" majority. The Conservative Club and the Letchworth Golf Club are both licensed. There was steady growth of building and factory development in the town before the War. During the War, it became the home of about 3000 Belgian refugees, many of whom were skilled men who worked in engineering shops on munitions. The town prospered but there was little building work done. After the War, steady growth was resumed.
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Chapter
II. The Town-Plan (L)
The author points out that the features of the site which needed to be taken into account were: the railway line which ran east-west cutting the town in half, perhaps to be used to separate residential from industrial areas; the slight valley through the middle running south-east north-west which would affect the design of the drainage system; level land suitable for factories mainly on the east; the only main road (Hitchin to Cambridge) parallel to the railway but ¾ mile south; the woodlands such as Norton Common. The population was to be 30,000 to 35,000, with provision for factory sites, and preservation of a surrounding agricultural belt. The main road of the town, Broadway, was created to run from the Hitchin road to the station, with the town square on a level part of it. A second important road, Norton Way was made parallel to Broadway to the east. The factory area was to be to the east of that, sheltered by rising ground and trees, from most of the housing. Norton Common and Howard Park (both with trees) were retained as open spaces. Letchworth Park to the south west was laid out as a golf course. Of the 3,822 acres purchased, 1,250 acres were the town area, the remainder being the agricultural belt. A further 730 acres were purchased. Barry and Unwin were made consulting architects to the company, but Raymond Unwin did little after 1907 and retired in 1914, since when Barry Parker did all the work.
Following the preparation of the town-plan, a pamphlet for guidance of intending builders in the new town was issued, as were bye-laws on drainage and building regulations as specified by the company. The companies estate department was responsible for carrying out the town-plan in consultation with the architects. The plan showing the state of development to 1925 (below) shows that the plan was largely adhered to, but there were some changes. The plan for a formal shopping area to the north of the station was upset by the siting there of the 1905 cottages exhibition.
Purdom criticises some aspects of development, particularly the siting of shops. For example, Station Road has shops on one side and houses on the other and is not satisfactory.
Purdom includes in the book a list of the tree species planted in each road (not reproduced here). The author discusses the problems encountered by the architects in attempting to enforce their ideas on both speculative builders and those building a house for themselves with their own architect. The company did not want to inhibit the letting of sites, and in the end the client and his architect got pretty much what they wanted. The result is lack of uniformity, and individualistic character of most of the houses, some good, some bad. However, every street is pleasant to see especially because of the attractive grass verges and gardens. |
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Chapter III. The Shops (L) The author tells us that in the beginning, an attempt supported by Howard was made to persuade the CWS to provide shops for the town, but a meeting in London in 1904 failed to attract supporters. The first sites for shops were laid out and let at 99-year leases in Station Road in 1905. Those built had living accommodation over. Others followed in Ley Avenue. Branches of multiples were beginning to come in. A co-operative enterprise called Garden City Small Holdings Ltd was formed to sell produce from the agricultural belt, but did not succeed because of irregularity of supply (shortages then gluts).
After the war a shop-building company, which had been started just before War broke out, built a number of shops and developed the site at the apex of Station Road/Leys Avenue. An arcade was included. The numbers of shops in 1913 and in 1924 are listed in the book. The number of butchers went from 1 to 10 in that period.
Whereas, before the War, the shops on the whole did not prosper, with most people going to Hitchin or Baldock to do their shopping, more recently this was reversed and the town was attracting shoppers from elsewhere in Hertfordshire. Apart from the central shops, there were small stores at Norton, Letchworth Corner, Pixmore Avenue and Spring Road. |
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Chapter IV. The Industries (L) The author writes:
The first factory was Heatly-Gresham Engineering which moved from Cambridge. The Garden City Press Ltd was a co-partnership venture set up by a group of men from Leicester. W. H. Smith moved its bookbindery from London, and the Arden Press (now owned by publishers Dent) came from Leamington.
To start with the Garden City Company did not build factories itself, but did provide a "tenement" factory, ready in 1914, which provided for separate tenancies for firms starting up. Letchworth offered many attractions for industry. Rents and rates were low. The Company offered planning for buildings and supervision of erection. Utility supplies were good and cheap. Railway sidings were available. Healthy workers' housing was plentiful and nowhere better, and there was an attractive social life with space and air. Purdom lists the current manufacturers by category as follows:
Most have come from outside but the largest are new businesses (Marmet, Spirella, Kryn & Lahy).
The author surveyed the manufacturers on their opinions of Letchworth as an industrial centre. He sets out at length (not reproduced here) their responses which are overwhelmingly favourable. The railway facilities and postal services were criticised, as was the lack of workers' housing and lack of popular amusements to attract workers. |
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Chapter V. The Public Services (L) The author tells us that, at the beginning, the Garden City Company constructed all roads, the sewerage system, and water, gas and electricity supplies. A section of the Broadway from Hitchin Road to Spring Road was the first constructed. Experience has shown that the greenswards (grass verges) are impracticable where foot traffic is heavy and were removed, but elsewhere are satisfactory once established so long as they are kept cut and have paved accesses to all the buildings with frontages. The roads were contracted out at first, but then the Company used its own staff to build them. After the War roads were out to contract again. Maintenance is by the Company for some, the urban district for others, and the county council for others. A major work was the construction in 1911 of a new bridge to carry the railway over Norton Way, the cost being shared between the Company, the railway, and the 2 councils. The drainage system, designed by G. R. Strachen, was entirely by gravitation, and was a separate system. The sewage was first disposed of by broad irrigation on temporary sites which lasted much longer than had been thought. In 1923 a permanent works on the extreme north of the estate was constructed according to the original plan. Surface drainage is still mainly by the brook which runs through the town and only gradually are surface-water sewers being laid. The district council provided a burial ground and handles refuse disposal.
The water supply system (designed by G. R. Strachem) has its pumping station on the Baldock Road just outside the town area, 300 feet above sea-level. The first borehole was 220 feet deep and was tested up to 6,000 gallons per hour. The reservoir was constructed on the Weston Hills at 465 f.a.s. The system now has 50,000 g.p.h. capacity and supplies Baldock as well as Letchworth. The gas works was constructed in the factory area and has had to be extended to meet increasing demand by the factories and domestic gas cookers. The electrical supply system was produced by O'Gorman & Cozens-Hardy and generated 500 volt d.c. from gas suction engines. These were superseded by diesel engines and then steam turbines as demand increased enormously being now nearly 3 megawatt. The supply was laid on to industry only at first, but has been gradually laid on to the whole town. The system also supplies Baldock and Biggleswade. A temporary railway station and goods yard were opened in 1905, and a permanent station in 1912. The line connects to the G.E.R. through Cambridge, to the L.N.E.R. through Hitchin and on from there to the L.M.S. through Bedford. Since 1912, a motor omnibus service runs to Luton via Hitchin. |
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Chapter VI. Agriculture (L)
The author informs us that the total estate area is now 4,548 acres of which 3,000 is agricultural. The land was originally let as 9 farms and 4 small-holdings. One third was pasture, the rest arable. The buildings were neglected and the land poorly cultivated. The total population of the area was 400, with many of those employed outside the estate. The tenants were given notice (mostly a year) to quit and new agreements made with them if they agreed to give up one-tenth of their land in any one year in return for compensation. Some, being resentful, created difficulties, but fortunately the two holding land in the centre of the estate were sympathetic to the Company's aims. As time passed, the larger farms were divided into smaller holdings, buildings were improved, and farming standards raised. There were 2 attempts to establish small-holdings on what were the farms, but the Company had no money to build the homesteads. The Company offered 99-year leases on quarter-acre building plots for homesteads, plus 21-year leases on an area of land for cultivation. An exhibition of houses suitable was organised, but in the end none of the applicants was successful. Then a society called Norton Small Holdings Limited was formed by E. O. Fordham, Lord Lucas, Sir Richard Winfrey, and C. R. Buxton, which rented land, built cottages, and let off holdings of up to 20 acres to tenants, but this scheme was also not successful - only 12 cottages were built. The main products of the agricultural belt are fruit and dairy. The land has not been organised to supply the town as was intended. However, cultivation has improved enormously, wages are higher, and more are employed than originally (80 agricultural occupiers compared to the original 13). In addition, the townsmen and factory workers benefit from the close contact with agriculture, and the prosperity of surrounding villages has improved.
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Chapter VII. Finance (L) The author tells us that First Garden City Limited was a joint-stock company with special clauses in its memorandum and articles of association which embody the aim of distributing industrial population back to the land in accordance with Howard's book, by creating a garden city. The maximum dividend on the ordinary shares was not to exceed 5%, and the surplus was to be used for the benefit of the town's inhabitants. The authorised share capital of £300,000 comprised 59,400 ordinary shared at £5, and 3,000 at £1. The total allotted so far (1924) reached £194,749. The money was not raised on the money markets, but from people interested in the scheme. The directors did not expect to be paying dividends for some time, but expected that the undertaking would pay in the long term. In 1906, the directors decided to raise money by offering (to shareholders only) debentures (loans on company assets with interest payable immediately). The debentures were not to replace the ordinary shares, more of which were offered in subsequent years. In 1913, a first dividend of 1% was paid on ordinary shares, but outbreak of war put things on hold. In 1915, more debentures were issued, and in 1916, 10,000 of the 3% shares were issued as preference shares at a fixed 5% per annum. More debentures were issued after the war. Payment of dividends on ordinary shares resumed in 1918 at 2½%, with the same in the next 3 years. In 1922, 4% was paid and 1923 the full 5% was reached. Several tables showing the financial position of the company in the years 1904 to 1924 are reproduced in the book. These are:
There follows a complicated argument about the value of the Company. The directors thought the accounts (which showed annual losses) did not accurately reflect its true value. They employed a firm to prepared a valuation of the estate. The figure arrived at (September 1907) was £379,500. The total expenditure had been £265,831, so the appreciation was £113,669. This, the directors thought, was the real position, but it could not be employed for the purpose of paying dividends because it was not realisable. After this, I completely lose the plot and have not bothered to summarise the last 20 pages of this chapter. I think they are there in the book to explain why it took so long for the directors to pay dividends on the ordinary shares. It has to do with the fact that agricultural land was being turned into valuable building land, but that that increase in value could not be realised as it would have been for a normal investment. The amount of detail the author gives on this topic must be due to the fact that he was the Company's accountant. |
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Chapter VIII. Conclusion (L) The author concludes that the experiment of Letchworth has shown that the planning of a town fit to live in according to garden city principles can have a sound financial basis. There were disadvantages in the site for this first experiment. The relatively slow growth of the town was a disappointment to its directors. However, the undertaking was a daring one, carried out under unfavourable financial conditions, and had no official support. Despite this one cannot but admire the achievement of a town which is a credit to those who have built it. |
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Part III - Welwyn Garden City, the First Satellite Town Chapter I. Its Establishment and Growth (W) The author says:
The author mentions 3 publications of the time which discuss garden city principles and national housing policies: The Garden City after the War (Purdom, 1917); New Towns after the War (Osborn, Purdom & Taylor, 1918); A National Housing Policy (National Garden Cities Committee, 1918). In 1919, the Garden Cities and Town-Planning Association presented to Dr Addison, President of the Local Government Board, a memorandum stated:
The memorandum went on to urge that a report be prepared on the possibility of development of new industrial centres on garden city principles, and that as part of the housing bills before parliament a National Town Planning Commission be established and Regional Commissioners be appointed. Dr Addison replied that there was not time to attend to such matters until the housing problem had been dealt with. Attempts in parliament to insert a garden cities clause into the bill failed.
Before the company was formed, a preliminary announcement, A Satellite Town for London, was issued:
After a survey of the land, the promoters were ready and on 29th April 1920, Welwyn Garden City Limited, was formed with a capital of £250,000. (See Appendix B below for the details.)
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A temporary water supply (reservoir and well-pump) was made at Handside. A temporary railway station was erected on the Dunstable branch. A public utility society called Handside Houses Ltd was formed by the company under the 1919 Act, and 50 houses built for the company's workmen and staff by Trollope & Colls, Ltd. The first house was occupied just before Christmas, 1920. The first sites offered were in Handside Lane, Brockswood Lane and High Oaks Road, on 999-year leases. They were taken by public utility societies, individuals, and speculative builders. Two societies were formed (Labour-Saving Houses Ltd and Welwyn Homes Ltd) under the 1919 Act, for small middle-class houses. The first of these started with a scheme for 12 houses followed by another for 28. The houses are attractive and, being part of a consistent scheme, contribute to the architectural harmony of the town. The early houses, in walking distance of the temporary station, were taken mostly by people working in London. This was accepted by the company to be within the scope of the scheme. To wait for factories to be built and then erect cottages for the workers would be to wait in vain. The town needed to show signs of life in order to attract the manufacturers. Building costs were high and raising money was difficult. There was shortage of building labour and materials. For economy, the policy was adopted of completing houses in well-defined sections, building the roads as the houses were constructed, avoiding having lots standing vacant. In order to fulfil this policy, it was decided to create a subsidiary building company to undertake the erection of houses. This had its own workmen, staff, and joinery works. The first scheme of 26 houses designed by the town architect was satisfactory, and the organisation was enlarged for the longer term. Plans for houses from £500 to £3000 have evolved. The architectural character of the town is largely formed by this means. As a step towards helping with the housing shortage, the Daily Mail came up with an idea for creating an Ideal Village which would have houses made by different construction methods. Land was leased in the town and in the end 43 houses were built on 6.3 acres. These houses now form part of the town and are in harmony with it since some degree of architectural control was kept. The New Town Trust erected a co-operative housing scheme, Guessens Court, which was a 2-storied block of 40 self-contained 1-, 2- and 3-bedroomed flats, arranged in a quadrangle, with a communal dining room. The flats were leased for three or seven years. A returnable down payment/investment of £100, £200 or £300 was payable attracting 6%. A minimum spend per week in the dining room was required. A maid service was available, and there were tennis courts and other facilities. Among the architects who have worked in the town, in addition to Louis de Soissons, the company's architect, are C. M. Crickmer, Allen Foxley, Hennell & James, H. Clapham Lander, Barry Parker, A. W. Kenyon, Williams & Cox, Bennett & Bidwell, C. J. Kay, Berkeley Wills, J. C. Tickle, and Mauger & Tanner.
Because of the shortage of lodging accommodation in the district for the skilled workmen required on the estate, a camp constructed from army huts was made, with sleeping quarters, club rooms, canteen, kitchen, etc. The expense of constructing and running this added to costs. From the experience of Welwyn, the provision of a large number of workers cottages should be the first development in any new venture.
The local authority was reluctant to provide workers' housing in case the venture failed, but the rural district council eventually built 50 working-class houses (Elm Gardens/Applecroft Road) for rent in 1921, followed by schemes for 92 houses (Guessens Road), 100 houses (Longcroft Lane) and 200 houses. In the book, the author gives details of the rents payable as well as some plans for the houses and road layouts for these schemes. |
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Because of delays in the district council's housing schemes, the company formed a society Welwyn Public Utility Society to build 450 houses using loans under the Housing Acts. All have bathroom, electricity and gas, and have gardens from 1/12th to 1/10th acre. Some have central heating. Buildings are in concrete with steel casements and red tiled roofs. The cost per house was £564, including road, services and fees. Under the 1923 Act, the society is entitled to a subsidy of £6 per year for twenty years, and under the 1924 Act, a loan of £430 is obtained. Plans for the houses are shown in the book.
The early residents (apart from staff and workmen) were middle-class people. The population steadily increased. In October 1921 the estate became the civil parish of Welwyn Garden City in the rural district of Welwyn. In the same month, the shopping organisation started, and the electricity supply came into operation. In 1924, a parochial committee under the Public Health Act of 1875 was created, comprising all the members of Welwyn Garden City Parish Council, and the 4 members Welwyn Rural District Council which represented Welwyn Garden City. The parochial committee had responsibility for (1) management of the council houses, (2) refuse disposal, (3) planning applications, and (4) highways. Hertfordshire County Council quickly considered schooling in Welwyn Garden City, and a site of 3 acres was selected for a school. After discussions, a plan by the company architect for a school of advanced design but comparatively low cost was accepted. The school is in 4 sections with a central assembly hall. Two sections have so far been built, the construction being from timber and concrete blocks. The school is a pleasant building, brightly coloured, with gardens planted with trees and shrubs. Assisted by the town's Educational Association, a school development fund has been established to augment staff salaries and equipment purchase, the money coming from the parents, the company, the New Town Trust, the Rowntree Trust, and others. |
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St Francis Hall is the first church building to be constructed on the site chosen for the Church of England. Other denomination churches are planned. Church bells are not permitted according to a vote of the parish council, and the churches have agreed to adhere to this after prolonged negotiations. Following an address by Lord Dawson of Penn a Health Council was formed from resident doctors and representatives of the workers, employers, parish council and others. The council has provided a first-aid centre, an infants' welfare centre and a district nurse. A private nursing home in the town works with the council.
The subsidiary company Welwyn Restaurants Ltd erected the Cherry Tree Restaurant opposite the temporary station to provide meals and entertainment. This became the social centre of the town replacing one of the army huts previously used. A license was refused at first but granted the following year. Set in woods, the surroundings are exceedingly pleasant. Two tennis courts, a billiards room, and bowls and putting greens are provided. The Parkway Hall (built by Welwyn Store Ltd), the Lawrence Hall, and the Backhouse Room, provide premises for meetings, concerts and other social gatherings. The name "Welwyn Garden City" for the town was debated and alternative suggestions were made, but at meeting of inhabitants called by the parish council, the name was confirmed by overwhelming vote.
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Chapter II. The Town-Plan (W) The author thinks that the town had to provide an example of a garden city in relation to London. Although the whole area was suitable for profitable house building, the urban population limit was 40,000 rising to 50,000 if practical. |
The plan was settled by the nature of the site itself. The main L.N.E.R. line ran north-south dividing the site in 2; branch lines from the east (Hertford) and from the west (Dunstable) met in the centre. The Great North Road (A1) ran down the western edge. East-west roads frame the north and south extremities; there were almost no other metalled roads. A contour map was made, the water supply and drainage plan settled, and a mineral survey done for gravel, sand and clay. The urban area needed to be as compact as possible to be in walking distance of the shopping and industrial area. Land was sold at cost to the railway giving space for the station, sidings and for widening in relation to the branch lines. This resulted in the railway owning a 650 feet strip through the centre of the town. There were 4 bridges over the line in the estate, 1 and 2 in the south, 3 in the centre, and 4 just north of 3. The gap between 2 and 3 was one mile but the railway would not allow another bridge between. The station site was agreed a little south of bridge 3. The industrial area of 170 acres was to be on level ground to the east of the main line. The civic centre was to be in the curve of the Dunstable branch. The civic centre could not be built until the town had grown, so that area would be made a park until that time arrived. The commercial and business centre was to be a little south of the civic centre, with other buildings (churches, municipal building, etc) kept outside it so as to maximise its available area. |
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The residential areas were built around the civic, commercial and industrial centres in walking distance. Larger houses were to be put further out, particularly in the north-west wooded area with road access to the A1, but in order not to segregate the classes, all areas would have houses of mixed sizes and values. Decorative boulevards were to run north-south (from a suitable crossing point over the Dunstable railway to an existing exit road in the south), and west-east to the station. These were Parkway and Howardsgate.
Roads for quick exit from the town were needed, especially from the industrial area without passing through residential areas. Three roads in the south give access to the A1, one through Stanborough from the southern end of Parkway, one to the east of that through Hatfield Hyde, and one to the west (Valley Road). The town must not be allowed to become a route for through traffic avoiding the A1. The roads to the A1 from the north of the town were winding and not suitable for through traffic. |
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The author describes various layouts for "closes" or culs-de-sac used in the town and gives sample plans of several of these.
The advertising effect of the main line railway passing through is important, and a good appearance was needed rather than the usual untidiness and dirt displayed to rail travellers. Rows of lime trees were planted on either side of the line, and larger commercial and industrial buildings should show a good face to the railway. |
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Park areas would be outside the main housing area. The boulevards give a park-like area in the centre. Planting of trees and flowering shrubs everywhere was an important feature of the town. Level land on the periphery was reserved for sports grounds. A temporary area near the centre not yet required for building is used for sports presently. Small areas are being reserved near working-class houses for children's playgrounds. Play on greens will be permitted and school playgrounds made available outside hours. Control of the plan is in the hands of the company architect, with each section being discussed at conferences with engineer and surveyor.
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Excluding workmen's housing schemes, to date 41% of houses were built by the company's builder, 10% as single houses by individuals, the remainder by other builders or societies. Development has been kept as concentrated as possible in the south-west sector having the closest access to the temporary station. This area will be largely completed before other areas are developed, giving a good appearance to the town and being economical for road and services laying costs. There is demand for sites elsewhere, especially in the north-west sector, but this has been resisted.
The author includes a list of tree species planted in the town to date (not reproduced here). Road names are chosen from local names of fields, buildings or persons. |
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Chapter III. The Shops (W) The author tells us that the shopping area is to be on both sides of the boulevard which approaches the station (Howardsgate), with a frontage on the east side of Parkway, a total area of 20 acres. There will be shops, warehouses, offices, garages, post office, police station, etc in that area. Traffic in that area will be to access the shops and the station only. Small subsidiary shopping centres in other parts of the town will be formed but most of the shops will be concentrated at the centre. Shops will be let only as part of a consistent scheme and will not be let indiscriminately. There will be no shops with domestic quarters built over. Upper floors will be for showrooms, warehouse accommodation or offices, although some residential flats may be allowed. A temporary central stores currently occupies a site on Bridge Road, outside the shopping area.
Welwyn Stores Limited has raised its own capital of £28,000 at fixed interest, with the balance of profits going to the Garden City Company for the benefit of the town. The aim is to provide maximum efficiency in the distribution of goods to the town, while securing for the community the benefit of the increase in land value.
The position of the shopping centre makes it convenient for the town's population, but may also attract shoppers from a wide outside area. Small traders would be expected to be interested at first, larger firms waiting until the population had increased sufficiently to give a good return on their investment. In the case of Letchworth, 99-year leases were granted to over 80 shops (1905-1914) at fixed rents which were low to start with in order to attract takers. Rents of new leases were increased gradually. Those taking leases at the beginning saw their value increase greatly and were rewarded for their enterprise, but this represented a considerable loss in value to the Garden City Company. In most of the remainder of this chapter (about 10 pages), the author continues to elaborate on the economic advantages of the new method used at Welwyn Garden City compared to the normal methods which were used at Letchworth. |
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Chapter IV. Industries (W) The author informs us that the following companies are now established:
A site of ten acres has also been taken by Messrs. R. S. Murray and Co., Ltd., confectioners. |
The factory area is 170 acres which would allow 34 sites of 5 acres. Where land is cheap, manufacturers may acquire more land than they need in case required for future expansion. This could cause problems because of the limited overall area, and also unused land could be left uncared for. So far demand is for smaller sites, many under one acre. More industrial land could be added to the total area. The author lists the following advantages for industry at Welwyn Garden City:
The following two pages from Punch in 1920 appear in the book. I assume they were placed as advertisements:
The author asked the managing director of Shredded Wheat, J. W. Bryce, why Welwyn Garden City was chosen out of the many sites considered for their British factory. His reply, given in detail in the book, lists the advantages of cleanliness, ideal workers' housing close by, suitable railway sidings, and good access to London. He goes on to say:
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Chapter V. Public Services (W) The author relates that the only significant metalled road was Handside Lane, about 10 feet wide maintained by the county council, which ran from Handside Village southwards to the Great North Road which it joined at an acute angle and sharp gradient. At the northern end it formed a junction with another road running east-west (now called Brockswood Lane and Bridge Road), which was not maintained, only partly metalled, and about seven feet wide. Handside Lane was strengthened and widened to mostly eighteen feet plus footpath, costs being shared between company and county council. The east-west road was also made up after slight diversions. The first new roads to be constructed were High Oaks Road, followed by Valley Road. The new roads were constructed with a base of flint and gravel of which there were large deposits on the estate. Most roads were made 18 or 21 feet wide between 50 or 60 feet boundaries. Lesser ones were 15 or 18 feet wide between 40 or 50 feet boundaries. Culs-de-sac were 8 or 10 feet wide. Parkway had two 18 feet carriageways with a 130 feet central park between 200 feet boundaries. For maintenance, roads are classed as county, district or private, the costs falling to the county council, district council or company accordingly. To date nearly six miles of road have been constructed. Most roads have grass verges and are planted with trees. The Lea Conservancy Act prohibited effluent discharge, so the company had to deal with sewage within the estate, the rivers Mimram to the north and Lea to the south not being available. A separate system of drainage was adopted with separate drains for foul water and surface drainage, the latter being discharged into the rivers. For foul water, two temporary sewage treatment works were used before the new works in the north east were ready (1923). The new system uses revolving sprinklers with the treated effluent going to gravel lands below the works. The system is supplied by a gravity main sewer constructed from the south-west to north-east running under the town centre and two railways. 13 miles of drains have been laid so far. |
A deep bore-hole pumping station next to the Mimram supplies water at 16,000 gallons per hour along a 2,000 yard 15-inch main to two concrete covered reservoirs constructed at the highest point in Sherrards Wood. From there another 15-inch main carries the water to the town centre from whence it is distributed via lesser mains. About 10 miles of water main have been laid. Consumption is now over 20 million gallons per year. |
The nearest gas supply available was from a company at Welwyn, but the first area of development of the town came under the area of another company at Hatfield. The two companies have now combined, and the supply comes from Welwyn. A site for a gas holder has been taken in the industrial area. The electricity supply comes from the North Metropolitan Electric Power Company's station at Hertford at 10,000 volts. It is transformed to 3,000 volts for distribution to sub-stations from where it is available at 240 volts for domestic customers, or 415 volts three-phase for industrial. Local distribution was originally done but the supplier, but now a subsidiary company Welwyn Garden City Electricity Supply Company has taken over that function. The supply is now interconnected with stations at Brimsdown and Willesden as well as Hertford. Virtually all houses in the town are connected. A site of 69 acres has been allocated for a new railway station which will replace the temporary halt. The service is not currently satisfactory for the passenger numbers which have risen to 9,000 per week. A light railway within the town connects the railway sidings with the joinery and gravel and sand pits, and to areas being developed. The track is easily lifted and re-laid, and has been of immense value in protecting the roads from heavy construction traffic.
This makes it possible to vary the order in which the programme is carried out flexibly, which would not be possible in the ordinary circumstance of putting the work out to competitive tender. It also provides continuity of employment for the workmen engaged.
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Chapter VI. Agriculture (W) The author tells us that there were five farm tenancies on the estate at the beginning, mostly arable and well cultivated. Fortunately, the tenant in the south-west area, W. J. Horn, was particularly sympathetic to the garden city idea. The plan allowed for 608 acres for the agricultural belt which was not enough, and it was hoped more would be available at a later date. Meanwhile, most of the building land was still under cultivation. The New Town Trust was a group of Quakers whose aim was to create somewhere a small town or village based on agricultural pursuits, run as a social experiment and not for profit. Some of the group had an association with Letchworth. In 1921, the company agreed to lease to the group 500 acres (rising now to 1650 acres) of land. The New Town Agricultural Guild was formed with a view to supplying the town with produce, starting with the milk supply. A shorthorn herd was started, and "certified" to produce the highest standard of milk. Welwyn Stores delivered the milk, but due to its high cost, not enough could be sold to make the scheme work despite concerted efforts with marketing it. The guild embarked on production of ordinary milk as well which was delivered "loose" in the customer's own containers. The certified milk is produced at Lower Handside Farm where the cattle are kept scrupulously clean. Electric milking machines are used, and the milk immediately cooled and bottled on site. Certified milk is tested for bacteria at random without notice by the Ministry of Health, and all cows are tuberculin tested. The other two farms produce "Grade A" milk not certified. Pigs provide pork and home-cured bacon. The poultry farm has 2,000 laying White Leghorns, and also Light Sussex and Rhode Island Reds for table birds. Modern hatching and brooding equipment is used. Thirty acres have been planted with fruit trees and bushes. Glasshouses supply tomatoes, cucumbers and chrysanthemums. Currently the guild has 244 cattle, 500 pigs, 47 horses, 3 tractors. The number employed is 72 compared with 29 when the estate was purchased.
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Chapter VII. Finance (W) The author informs us that Welwyn Garden City Limited was a joint stock company with authorised share capital of £250,000 in £1 shares at 7% maximum (but not exceeding 2% above Government securities). The surplus profits were to be used for the benefit of the town. On the board were to be three "civic" directors (in addition to the others) to be appointed by the council having jurisdiction over the town from its members. They would have to be resident in the estate, and were appointed for one year and eligible for reappointment. The idea was to bring the town in contact with the company from the start.
The prospectus offering the shares was issued on 4th May, 1920. Only £90,350 was raised initially (£116,445 to date), partly due to the interest rate offered being low for that period, but mostly because it coincided with the post-war financial downturn. The directors borrowed from the banks on their personal guarantees so the purchases could be completed and development started. There was some check in progress because money was short. These initial loans were put on a proper basis by creating £150,000 of debentures at 6%.
This difficulty with finance was recognised in a report of March 1920 by the Ministry of Health into slums which stated :
A further report in June 1921 recommended:
Under section 7 of the Housing Act 1921, provision was made for an "authorised association" to receive
The terms of the advance included a restriction that the amount of the loan should not exceed the sum raised by the association in its share issue. The Welwyn Garden City Company was approved as an authorised association under the Act and made an application (which cannot be made until the money has already been spent). There was a long delay between application and receipt of the money. The first advance of £117,000 (lower than expected) at 5½% was made in April 1922. Several tables showing the financial position of the company in the years 1921 to 1924 are reproduced in the book. These are:
The directors have not felt that the cash position has justified the payment of a dividend on ordinary shares to date. The directors' report of 19th June 1924 states:
The remainder of this chapter, about 8 pages, is mostly about costs and other financial details which I am skipping over. The only interesting detail I noted was that the company subsidiary Welwyn Brickworks Limited, using clay from a deposit on the edge of Sherrards Wood (I think this must the clay pits off Coneydale very near to where I lived as a boy), was producing about 800,000 bricks a year used as red facing bricks in the town. |
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Chapter VIII. Conclusion (W) The author says:
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Part IV - The Practical Problems of Satellite Town-Building Chapter I. Their Planning and Organisation The author argues that, although the Letchworth and Welwyn sites were well chose, there needs to be a regional plan to site such cities in the future. Although the joint town-planning committees being formed throughout the country may be suitable bodies to prepare such regional plans, there needs to be a national authority. The author discusses the powers arising from the 1890 and 1919 Housing Acts and quotes passages from both. He explores the ways by which local authorities might use the powers of these Acts to build garden cities. Both garden cities created so far were created by private organisations, not local authorities. The 1921 Act provides loans for an "authorised association"; section 7 of the same act provides compulsory purchase powers which were not used for either town. The financial risk was carried on the shoulders of private individuals.
Presently, approval for a scheme comes under the Minister of Health, while the finance is considered by the Public Works Loan Board. The author proposes that a Garden Cities Commission
He gives details of his proposals under the headings: Constitution and Objects, Consultative Council, Approval of Schemes, Finance of Schemes, Expenses of the Commissioners, and Acquisition of Land. Only schemes under the proposed act should be allowed to call themselves "garden cities". He stresses the importance of building workmen's cottages at the beginnings of a development. |
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(Part IV) Chapter II. Their Finance
The author elaborates on this idea in the remainder of this chapter (some 16 pages). |
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(Part IV) Chapter III. The System of Agricultural Belts The author says that the agricultural belt around a garden city is to be retained as an integral part of the town community. Historically there has always been a healthy interaction between rural, urban and commercial life. It was only with nineteenth century industrialisation that a great mass of people in cities lived with no connection to agriculture. The author discusses the agricultural belts at Letchworth and Welwyn Garden City. |
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(Part IV) Chapter IV. Some Local Government Questions The author discusses local government organisation, which of the authorities should develop satellite towns, and how the towns should be represented on the authorities. |
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(Part IV) Chapter V. Transport and Industry in Connection with Satellite Towns The author discusses congestion in cities and how to get people to travel less. |
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(Part IV) Chapter VI. Conclusion The author summarises his arguments to promote the building of satellite towns made throughout the book. He includes the diagram below from his 1920 article in Garden Cities and Town-Planning. |
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Appendix (A) - First Garden City Limited Date of registration, September 1, 1903. The members of the board of directors of the company (with the years when they were appointed) are:
The following have also acted as directors: the late Mr. Justice Neville (chairman from 1903, resigned in 1906 upon his appointment as a Judge of the High Court); Lord Leverhulme (1903-1904); T. H. W. Idris (1903-1922); the late Earl Brassey (1903-1905); T. P. Ritzema (1903-1905); Edward Cadbury (1903-1919); R. A. Yerburgh (1905); R. R. Cory (1906-1908); E. T. Sturdy (1907-1917); L. R. King (1909-1922); the late Ralph Neville (1912-1923); Bolton Smart (1917-1921); John E. Champney (1907-1919, chairman from 1915 to 1919); the late H. D. Pearsall (1903-1919); the late Aneurin Williams (1903- 1924, chairman from 1906 to 1915). The organisation of the company was as follows: Meetings of the board were held fortnightly. Three committees dealt with the business: finance, building, engineering; the first committee met fortnightly, the others monthly. A consultative council of shareholders existed from 1910 until 1916, consisting of thirty shareholders elected at the annual meetings of the company, half of them being residents of Letchworth, The executive work was under the control of a managing agent, the departments being: surveying, engineering, secretarial, accountancy, and works. In 1917 the organisation was reduced and the secretary became the chief executive officer. Thomas Adams was secretary from 1903 to 1906, since that date Harold Craske has been secretary. The managing agent from 1906 was W. H. Gaunt, who left in 1917. A. W. E. Bullmore, M.Inst.C.E., has been engineer to the company from 1904. H. Burr, F.S.I., was surveyor from 1904 to 1919; the present surveyor is O. S. Pratt, D.S.O. Charles Gould has been electrical engineer from 1908. The solicitors to the company are Balderston, Warren and Co. The auditors are Peat, Marwick, Mitchell and Co. The company has a controlling interest in Letchworth Cottages and Buildings Limited. |
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Appendix (B) - Welwyn Garden City Limited Date of registration, April 29, 1920. The members of the board of directors of the company (with the years when they were appointed) are:
The following have also acted as directors: Samuel Smethurst (1920); Sir John Mann, K.B.E. (1920-1923); Bolton Smart (1920-1923); Lord Lytton (1920-1923); the late Edward Backhouse (1921-1923); Sybil, Viscountess Rhondda (1920); Major the Hon. J. J. Astor, M.P. (1921-1925); The civic directors appointed by the Welwyn Garden City Parish Council are: Mrs. A. M. Drover; L. T. M. Gray; H. E. Stevens. Meetings of the board are held monthly. There is a general purposes committee consisting of six directors, which meets three times a month. The administration of the business is undertaken by the chairman (Sir Theodore G. Chambers) and the finance director (C. B. Purdom), who give their whole time to the work, in conjunction with the heads of departments. The departments and their heads are as follows: secretarial (F. J. Osborn); accountancy (C. W. Care); architectural (Louis de Soissons, F.R.I.B.A., S.A.D.G.); surveying (C. W. Brighten, F.S.I.); and engineering (W. E. James, A.M.Inst.C.E.). All the heads of departments have held their appointments since the establishment of the company with the exception of the present surveyor, who succeeded the late G. S. Herne in 1924. Mr. J. D. Haworth, M.S.E., has been the company's consulting engineer from the inception of the scheme, and has remained closely associated with it. The solicitors to the company are Royds, Rawstorne and Co. and Grundy, Kershaw, Samson and Co. The auditors are Peat, Marwick, Mitchell and Co. The following is a list of the subsidiary companies, etc. Each has its separate board of directors and management, but is under the same general administration:
The company has also a controlling interest in:
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Appendix (C) - The Health of School Children of Letchworth The Medical Officer of Health for Hertfordshire made an enquiry in 1920 into the physical condition of school children in Letchworth and Hitchin. The 2 towns had roughly similar populations (about 10,000). Hitchin is an old town with an engineering factory and tan-yard, etc. 485 children were examined for the following: clothing and footwear and physique; cleanliness; teeth; tonsils and adenoids; vision, hearing and speech; mental condition/attainments; heart; lungs and tuberculosis; rickets; chest measurement. Some detail is given in this appendix of the findings of the enquiry, and there is the following conclusion:
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List of illustrations in the text
Plan showing the
successive additions to Los Angeles to June 1919 |
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List of Plates
Welwyn Garden City:
Howardsgate (frontis) Letchworth *South
View Welwyn Garden City *A
house on Valley Road |
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